Book Review: “The $100 Startup” by Chris Guillebau

Book Review: “The $100 Startup” by Chris Guillebau

“The $100 Startup. Fire your boss, do what you love and work better to love more. In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.” You may be a freelancer and not a startup, but doesn’t the above describe pretty much exactly what you’re looking for in life? And I’m pretty sure you’ve already done the first part of that sentence so you might as well give this book a shot. It’s one of the most famous get-your-ass-in-gear books out there and it really does deliver. It’s divided in handy chapters so you can skip to the parts you’re interested in. If you’re still in the “dream/idea” phase, you can just start reading at the first page. If you’re a bit further along the way and are looking for marketing advice for example, you can skip a bunch of chapters. What it does best in my opinion is that it takes away most arguments and doubts you could have had to not start working on your idea. Everyone’s been there, you tell yourself you don’t have enough time, money, knowledge or any other excuse that will prevent you from trying and thus removing the risk of failure. He gives you real-life examples of people who did make it, even though they had all the excuses in the world. People who went bankrupt and started over, others with a severe lack of knowledge, full-time employees who could have just watched TV all night instead of trying to get that one extra sale or looking for that perfect...
We’ve added 2 new decal designs! Showing some love to editors and social media experts.

We’ve added 2 new decal designs! Showing some love to editors and social media experts.

 I’m a professional editor. Talk to me! A humorous approach to editing in one of our newest designs. When you do things right, people won’t be sure you’ve done anything at all. Destined to a life in the background, a good editor is a writers best friend. If you’re reading this in a coffee shop, chances are there’s a writer sitting next to you right now. Don’t lose this chance at a new client and start marketing yourself right away. A big thank you to Kelsey Mitchener for suggesting the red pen design and April Hundza for making sure we didn’t forget about all the editors out there. Get your decal now   Social media for your business? Talk to me! Most entrepreneurs have no idea how to get the most out of their social media presence, let alone how to run a successful campaign! You can help them increase customer interaction, drive sales and create a loyal fan base. You’re the social media expert every business needs! Another big thank you to April Hundza for being a creative jack off all trades! Get your decal...
A quick and dirty guide to (WordPress) hosting, domain names and even a hint of SSL. Part 1.

A quick and dirty guide to (WordPress) hosting, domain names and even a hint of SSL. Part 1.

We’ve noticed a lot of questions in freelancer communities concerning web hosting and domain name management. It makes perfect sense, since there’s such an overload of companies offering the services which also leads to a whole variety of ways to actually execute what you’re trying to do. Our focus will be centered on WordPress here, since this seems to be one of the most recurring questions: ‘How the hell do I get started with a WordPress website?’ In this post we’ll show you some of our favorite providers and in our second part we’ll give you a non-technical explanation on getting everything set-up. Hosting We’re not going to get into too many technical details about shared hosting, vps and the like. Let’s just agree that while starting out, you’ll probably be okay with the cheapest subscription a provider offers and you can scale up when you notice an uptick in traffic and requirements. Now there’s some things to keep in mind. If this isn’t a completely new website (f.e. a redesign or a migration) or if you already have an existing mailing list that will guarantee you traffic, it may be better for you to skip the cheapest program or certain hosts from the start. Your best bet here is to ask any necessary questions through a hosts live chat function (they all have it nowadays) as this will give you a pretty good idea of the quality of their customer service and noob friendly-ness. Tell them your (expected) traffic and whether you’ll be doing anything particularly bandwidth-heavy (full screen photographic background portfolios come to mind). Who to choose? There’s been...
How to create your own photographers portfolio

How to create your own photographers portfolio

Whether you’re just starting out or as experienced as they come, you’re going to need a visually stunning way to showcase your work. There’s a couple of choices you’ll have to make right from the start. Hosted or self-hosted? First off, you’re going to have to decide if you want to go for a hosted solution or do everything yourself. In terms of pricing, it’s not going to matter all that much. Your standard webhost will charge you at least as much as most of the specialized portfolio services and you probably won’t even get close to the performance you’d want for a website that’s going to be VERY image-heavy. In addition to that, these portfolio websites tend to provide a selection of well-coded templates that are perfectly mobile responsive and are very intuitive to adjust without any coding knowledge. So why would you go through the trouble of doing everything on your own? Flexibility would be the primary reason. Portfolio templates can get repetitive quick. They may not be optimized for conversions or SEO and lack focus on certain aspects that you’d like to highlight. It’s generally a good idea to start out with a hosted solution (unless you have some web design skills, then definitely consider doing it yourself). As soon as you’ve built up a bit of a portfolio and a reputation, invest in a customized website that does everything you want it to do. Freebies Several hosted solutions offer a free pack with limited options but it’s a great way to start out and get your first few clients without any investment but your own...
How to be more approachable when working in public

How to be more approachable when working in public

And making the most of it when it finally does happen! As a freelancer or professional busy person, it’s generally a good idea to go out once in a while and work amongst actual other human beings. Sure, maybe you do talk to your cactus and spend way too much time on Facebook chat, but it’s just not the same as real human interaction. You know, the kind where you have to move your face muscles to show a degree of animation. Remember the time you did this ‘;-S’ in real life? Yeah, neither do I. Let’s say you do go out to a public place and try to get some work done. Wouldn’t it be amazing if you could actually do the one thing you can’t do while sitting at home? Interact! No, ordering your latte mocha Frappuccino doesn’t count as a conversation. Let’s look at some ways to be more approachable and connect to new people. If you’re wondering why you’d want to be bothered while working, there’s multiple reasons. First of all, networking is honestly never a bad thing. Not every person that approaches you is going to turn into a paying customer, but they could turn into someone that refers you to a paying customer. Or even better, you make a new friend over a mutual professional interest. Second, let’s say you get nothing out of it. Someone comes to you to ask for free professional advice. Ugh, don’t we all hate giving away freebies? Well, the glass is half full. In a public environment, others will actually see you being a nice person. Online or...