Book Review: “The $100 Startup” by Chris Guillebau

Book Review: “The $100 Startup” by Chris Guillebau

“The $100 Startup. Fire your boss, do what you love and work better to love more. In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.”

You may be a freelancer and not a startup, but doesn’t the above describe pretty much exactly what you’re looking for in life?

And I’m pretty sure you’ve already done the first part of that sentence so you might as well give this book a shot.

It’s one of the most famous get-your-ass-in-gear books out there and it really does deliver.

It’s divided in handy chapters so you can skip to the parts you’re interested in.
If you’re still in the “dream/idea” phase, you can just start reading at the first page. If you’re a bit further along the way and are looking for marketing advice for example, you can skip a bunch of chapters.

What it does best in my opinion is that it takes away most arguments and doubts you could have had to not start working on your idea.

Everyone’s been there, you tell yourself you don’t have enough time, money, knowledge or any other excuse that will prevent you from trying and thus removing the risk of failure.

He gives you real-life examples of people who did make it, even though they had all the excuses in the world.

People who went bankrupt and started over, others with a severe lack of knowledge, full-time employees who could have just watched TV all night instead of trying to get that one extra sale or looking for that perfect line of copy.

The case studies include such a wide range of activities that you’re bound to find one that matches up at least a little bit to your idea or project.

What’s really attractive is that the book goes beyond the ‘preaching’ and hands you the tools to start doing it yourself, in the form of handy worksheets, action plans and checklists.

You can find a bunch of them on such as for example the ‘Thirty-Nine-Step Product Launch Checklist’.
(I thought there were 4 steps: 1. Build the product 2. Launch the product 3. ???? 4. Profit!)

There’s also a bunch of useful business advice such as how to build your MVP, structure your product and pricing, write attractive marketing copy and much more.

To conclude, I liked it. A lot. I give it a 4/5. If you spend some time reading up on business you won’t learn too many new things out of it but there’s a hidden gem or 2 in there.


If anyone else has read it, I’d love to hear your thoughts in the comments!

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Founder of Coffee Shop Freelancers. Completely and utterly obsessed with everything web. Has nightmares about Tron becoming reality.

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