A to-do list is helpful for busy minds, but only if you’re working on the tasks that will actually help you accomplish your goals. Let’s talk about the process of focusing on the things that will really propel your business. Let’s talk about killing the to-do list.
I used to be great at prioritizing my daily and weekly to-do list. Recently, though, I realized that my to-do list had become more an art of filling my day with small tasks that were easy to do, but didn’t really have an impact on my business. And the goals I have for my business weren’t being reached because of it.
In theory, a to-do list is great because it reminds us of what we need to do, and gives us satisfaction when we cross things off the list. But really, it acts as a list of distractions from focusing on what needs to be done. So now I take a different approach, and it’s working.
I killed my to-do list.
How can you do the same thing? Take a look at your current to-do list, and ask yourself this question: what one item will take my business a step further? If you have to choose between scheduling social media posts, cleaning your inbox, or setting up a sales page for your new product, you need to cross off the social media and inbox and focus on that sales page.
Sure, it may take more brain power and more time, but it will have a much more direct effect on your business goals than having zero unread emails.
Will a clean inbox get you a new client? No.
Will a handy new sales page get you a new client? Yes.
But I get it – you still need to do that social media scheduling, and check your email. So instead of putting that on the to-do list, let’s take another approach…
How to kill your to-do list:
Remove regular tasks from the list, and schedule them in your calendar. This includes items such as writing social media posts, checking/responding to emails, reading a book, etc. Set up an appointment in your calendar for 11 am everyday to check and respond to emails for 1 hour.
Do the same thing for social media. These things are important for building your brand and keeping up client relations, but they’re not the main thing that will grow your business. They’re cluttering up your to-do list.
Reconsider items like reading the blog posts you bookmarked last week. Do you need to read them? Will it help your business in a direct way, or will you take the time to read the blog posts, and then completely forget about them the next day?
Star one item that will help your business, and do that thing today. Just that one thing.
Tomorrow, do one thing. And so on, and so on.
We shouldn’t start every day trying to tackle a list of things. We’ll never be able to tackle it all, because as freelancers, our work is never done. We should instead start each day with a mindset of completing one task that will get us closer to reaching our goals.
Kill your to-do list, grow your business.